COVID-19 in your day-to-day business.

COVID-19, otherwise known as Corona virus, has been wrecking havoc across the globe and Nigeria is not an exception. With countless people practicing “social distancing”, and staying at home, we care to ask how this is affecting your PR and marketing strategies. Perhaps, you’re already being affected directly by COVID-19 in your day-to-day business, maybe…

Happy Works Day

So it's May 1st and we are glad to Join and celebrate NLC; one of the largest trade union organizations in Africa (with 29 affiliated unions and about 4 million members) on such a remarkable day like this. NLC as an umbrella organization for trade unions in Nigeria was founded following a merger of four different organisations in 1978: Nigeria…

Public Relation Tips

According to Public Relations Society of America PRSA , “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Simply put, PR is an act of Persuasion. You are trying to convince an audience, inside your building or town, and outside your usual sphere of influence, to promote your idea,…

Branding and Promotions

In the marketing world, one of the most commonly used approach in order to increase customer loyalty, awareness of products, and sales is BRANDING and PROMOTION. The two work in synchronization to achieve one major aim; Making generating “addicted” customers/clients. While Branding focuses basically on the appearance of the brand, Promotion takes care of creating…